據(jù)市場(chǎng)研究人員稱，拉丁美洲、中東和非洲對(duì)冰茶和植物飲料的需求預(yù)計(jì)將激增，復(fù)合增長(zhǎng)率每年超過8%。
Demand for iced tea and botanical infusions in Latin America, the Middle East, and Africa is expected to surge, reaching compound growth rates greater than 8% per year, according to market researchers.
根據(jù) Fact.MR (市場(chǎng)研究和咨詢公司)的說法，東亞市場(chǎng)將膨脹，該公司預(yù)測(cè)印度將以9.3%的復(fù)合年增長(zhǎng)率(CAGR)領(lǐng)先于所有市場(chǎng)。
East Asia’s market “is set to balloon,” according to Fact.MR, which predicts that India will race ahead of all markets at a 9.3% Compound Annual Growth Rate (CAGR).
在本周發(fā)布的一份報(bào)告中，F(xiàn)act.MR寫到，隨著全球冰茶市場(chǎng)到2030年翻一番，供應(yīng)將與需求保持同步。
In a report released this week, Fact.MR writes that supply will keep pace with demand as the global ice tea market doubles by 2030.
研究人員表示，預(yù)計(jì)瓶裝冰茶將以超過6%的復(fù)合年增長(zhǎng)率增長(zhǎng)。線上銷售將成為全球增長(zhǎng)最快的零售渠道，復(fù)合年增長(zhǎng)率高達(dá)9%。根據(jù)Fact.MR的數(shù)據(jù)，百貨商店的增長(zhǎng)預(yù)計(jì)為7.5%。
QUOTE “Bottled iced tea is predicted to grow at a sturdy rate of more than 6% CAGR over the forecast period,” according to researchers. Online will be the fastest-growing retail channel globally, with a high CAGR of 9%. Department store growth is projected at 7.5%, according to FactMR.
中國(guó)冰茶市場(chǎng)將以7.6%的速度增長(zhǎng)，更成熟的美國(guó)冰茶市場(chǎng)將以7%的速度增長(zhǎng)。有機(jī)冰茶的復(fù)合年增長(zhǎng)率為8%，將超過傳統(tǒng)產(chǎn)品。
China will grow at a pace of 7.6%, and the more mature US iced tea market will grow at 7% . Organic iced teas, at 8% CAGR, will outpace conventional offerings.
根據(jù)Statista市場(chǎng)研究，全球冰茶消費(fèi)量從2016年的370億升增加到2021年的450億升。2021年即飲冰茶的全球價(jià)值估計(jì)為252 億美元。
Iced tea consumption globally increased from 37 billion liters in 2016 to 45 billion liters in 2021, according to Statista market research. The global value of ready-to-drink iced tea in 2021 was estimated at $25.2 billion.
本文章來源自《茶世界》2023年3月，總第493期
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